7th International Scientific Conference “Business and Management 2012” | International Scientific Conference “Business and Management”

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7th International Scientific Conference “Business and Management 2012”

Conference Sections

International Economy: Problems of Innovation and Marketing Management

Balancing market share of national and foreign pharmaceutical companies in developing countries on example of Ukraine

Kateryna Chepynoga, Ieva Meidutė
DOI https://doi.org/10.3846/bm.2012.044
Page 1-7

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Small business in Uzbekistan: situation, problems and modernization possibilities

Aleksandras Vytautas Rutkauskas, Ahmadjon Ergashev
DOI https://doi.org/10.3846/bm.2012.062
Page 1-8

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Key performance indicators as a basic element for a marketing efficiency measurement

Lucie Sychrová, Iveta Šimberová
DOI https://doi.org/10.3846/bm.2012.064
Page 1-6

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An application of business consulting procedures in public administration

Rasa Smaliukienė, Renata Korsakienė
DOI https://doi.org/10.3846/bm.2012.066
Page 1-6

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Retail business development: internationalization in Croatia, Lithuania and Poland

Blaženka Knežević, Marek Szarucki
DOI https://doi.org/10.3846/bm.2012.052
Page 1-6

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National identity and culture grounded competitive advantage: innovative business models

Iveta Ludviga
DOI https://doi.org/10.3846/bm.2012.054
Page 1-8

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Regional economic systems: competitiveness and innovative development

Jolanta Drozdz, Artiom Volkov
DOI https://doi.org/10.3846/bm.2012.046
Page 1-8

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Impact of globalization processes on economic situation in the East- and Central European countries

Laimona Šliburytė, Rūta Masteikienė
DOI https://doi.org/10.3846/bm.2012.071
Page 1-7

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Determining the effectiveness of enterprise marketing based on the 4p`s model

Romualdas Ginevičius, Valentinas Podvezko, Adomas Ginevičius
DOI https://doi.org/10.3846/bm.2012.048
Page 1-7

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Development strategies for the european union: internationalization processes, innovation potential, knowledge economy, high technology sector, networking

Borisas Melnikas
DOI https://doi.org/10.3846/bm.2012.055
Page 1-10

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Analysis of Latvian integration processes in EU using system dynamics model

Valerijs Skribans, Remigijs Pocs
DOI https://doi.org/10.3846/bm.2012.065
Page 1-11

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Economic ranking of the European Union countries by MULTIMOORA optimization

Willem K. M. Brauers, Alvydas Baležentis, Tomas Baležentis
DOI https://doi.org/10.3846/bm.2012.043
Page 1-7

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Cohesion in the European Union: new challenges for human resource management

Liudmila Lobanova, Borisas Melnikas
DOI https://doi.org/10.3846/bm.2012.053
Page 1-10

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Development of the sector of high technology: identifying aspects of process determination

Nikolaj Ambrusevič
DOI https://doi.org/10.3846/bm.2012.040
Page 1-11

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Brand risk scenarios development: theoretical insights

Vestina Vainauskienė, Rimgailė Vaitkienė
DOI https://doi.org/10.3846/bm.2012.072
Page 1-8

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Graphical presentation of risk assessment in management decision making process

Milena Kirova
DOI https://doi.org/10.3846/bm.2012.051
Page 1-6

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Innovative and traditional companies: the main definitions and comparisons

Monika Kavaliauskė, Sigitas Urbonavičius, Egidijus Bikas, Darius Saikevičius
DOI https://doi.org/10.3846/bm.2012.050
Page 1-6

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The impact of direct foreign investment on international trade in Lithuania

Vytautas Snieska, Ligita Vasiliauskiene, Deimante Venclauskiene
DOI https://doi.org/10.3846/bm.2012.067
Page 1-7

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Aspects of the financial sector management: an evolution of credit unions

Gediminas Dubauskas
DOI https://doi.org/10.3846/bm.2012.047
Page 1-7

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Standardisation of advertising as a symptom of enterprises’ adjustment to the globalisation challenges

Robert Nowacki
DOI https://doi.org/10.3846/bm.2012.056
Page 1-7

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New theoretical concepts of marketing communications in the context of globalization processes

Ksenija Dmitrijeva, Anda Batraga
DOI https://doi.org/10.3846/bm.2012.045
Page 1-8

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Marketing theory: experience marketing and experiential marketing

Siiri Same, Jorma Larimo
DOI https://doi.org/10.3846/bm.2012.063
Page 1-8

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Marketing in high-technology firms

David Pollard, Iveta Šimberová
DOI https://doi.org/10.3846/bm.2012.061
Page 1-7

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Country risk assessment based on MULTIMOORA

Jelena Stankevičienė, Tatjana Sviderskė
DOI https://doi.org/10.3846/bm.2012.069
Page 1-7

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Do multinational enterprises push up wages of domestic firms in the italian manufacturing sector?

Rosanna Pittiglio, Filippo Reganati, Edgardo Sica
DOI https://doi.org/10.3846/bm.2012.059
Page 1-8

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Environmental protection in the Slovak Republic: economic aspects

Jana Plchova
DOI https://doi.org/10.3846/bm.2012.060
Page 1-6

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A behavioural approach to strategy management: main dimensions

Katarzyna Piórkowska
DOI https://doi.org/10.3846/bm.2012.058
Page 1-8

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The competitiveness of the export from Poland to the Baltic countries

Ewa Szymanik
DOI https://doi.org/10.3846/bm.2012.070
Page 1-7

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New concept of tourism product: matching supply aspects

Gražina Jatuliavičienė, Aida Mačerinskienė
DOI https://doi.org/10.3846/bm.2012.049
Page 1-7

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New aspects of multinational firms activities in the context of global financial crisis: experience in Italy

Adalgiso Amendola, Anna Ferragina, Rosanna Pittiglio, Filippo Reganati
DOI https://doi.org/10.3846/bm.2012.041
Page 1-11

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Overview of the current leadership theories: What it means to lead?

Larisa Belinskaja, Rasa Paulienė
DOI https://doi.org/10.3846/bm.2012.042
Page 1-8

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Relationship with customers: empirical research on networking in pharmacies business

Zuzana Pecinova, Zuzana Ehlova
DOI https://doi.org/10.3846/bm.2012.057
Page 1-10

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Structural characteristics of innovation strategies of firms: institutional and sectoral embeddedness

Inga Stankevičė, Giedrius Jucevičius
DOI https://doi.org/10.3846/bm.2012.068
Page 1-12

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Balancing market share of national and foreign pharmaceutical companies in developing countries on example of Ukraine

Small business in Uzbekistan: situation, problems and modernization possibilities

Key performance indicators as a basic element for a marketing efficiency measurement

An application of business consulting procedures in public administration

Retail business development: internationalization in Croatia, Lithuania and Poland

National identity and culture grounded competitive advantage: innovative business models

Regional economic systems: competitiveness and innovative development

Impact of globalization processes on economic situation in the East- and Central European countries

Determining the effectiveness of enterprise marketing based on the 4p`s model

Development strategies for the european union: internationalization processes, innovation potential, knowledge economy, high technology sector, networking

Analysis of Latvian integration processes in EU using system dynamics model

Economic ranking of the European Union countries by MULTIMOORA optimization

Cohesion in the European Union: new challenges for human resource management

Development of the sector of high technology: identifying aspects of process determination

Brand risk scenarios development: theoretical insights

Graphical presentation of risk assessment in management decision making process

Innovative and traditional companies: the main definitions and comparisons

The impact of direct foreign investment on international trade in Lithuania

Aspects of the financial sector management: an evolution of credit unions

Standardisation of advertising as a symptom of enterprises’ adjustment to the globalisation challenges

New theoretical concepts of marketing communications in the context of globalization processes

Marketing theory: experience marketing and experiential marketing

Marketing in high-technology firms

Country risk assessment based on MULTIMOORA

Do multinational enterprises push up wages of domestic firms in the italian manufacturing sector?

Environmental protection in the Slovak Republic: economic aspects

A behavioural approach to strategy management: main dimensions

The competitiveness of the export from Poland to the Baltic countries

New concept of tourism product: matching supply aspects

New aspects of multinational firms activities in the context of global financial crisis: experience in Italy

Overview of the current leadership theories: What it means to lead?

Relationship with customers: empirical research on networking in pharmacies business

Structural characteristics of innovation strategies of firms: institutional and sectoral embeddedness

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