A behavioural approach to strategy management: main dimensions
DOI:
https://doi.org/10.3846/bm.2012.058Keywords:
strategy, approaches to strategy, behavioural strategy, socio-psychological dimensions of behavioural strategiesAbstract
The article presents the review of the strategy literature especially due to approaches to strat-egy. The author presents the role of the following schools according to a strategy and strategic manage-ment: a planning approach, a positional approach, a behavioural approach, an evolutionary approach, and resource-based view. In accordance with the fact that there is a shortage of research connected with a be-havioural approach to strategy in the literature, the author classified behavioural strategies and defined main dimensions of behavioural strategies influencing the types of managers’ behaviour and determining discrepancies in behavioural strategies perception. Psychological dimensions and sociological ones avoided in the literature are the main dimensions taken into consideration by the author.
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