Search Results

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Discourses on body positivity: a fluid body image concept based on the case study of Jenna Kutcher instagram account

  Laura Pollaccia, Toms Kreicbergs, Ieva Andersone

  DOI https://doi.org/10.3846/bm.2020.622

  Page 1-9
  

  2020-04-01

• Influence of AI-generated avatars on consumer trust in the brand

  Jolanta Nalivaikė , Gabrielė Miliukaitė

  DOI https://doi.org/10.3846/bm.2024.1191

  Page 1-10
  

  2024-03-18