Search Results

• Marketing theory: experience marketing and experiential marketing

  Siiri Same, Jorma Larimo

  DOI https://doi.org/10.3846/bm.2012.063

  Page 1-8
  

  2012-01-01

• Industry 4.0 technologies enablement in marketing activities of SMEs to fulfill customers’ needs for personalization: a systematic review

  Evelina Blažinauskytė , Vytautas Dikčius

  DOI https://doi.org/10.3846/bm.2023.1047

  Page 1-9
  

  2023-03-03

• Influence of AI-generated avatars on consumer trust in the brand

  Jolanta Nalivaikė , Gabrielė Miliukaitė

  DOI https://doi.org/10.3846/bm.2024.1191

  Page 1-10
  

  2024-03-18

• The possibilities of applying Kansei engineering and eye-tracking to enhance the user experience of the website

  David Misko, Lucia Zbihlejova, Maria Tomasova

  DOI https://doi.org/10.3846/bm.2025.1478

  Page 1-8
  

  2025-03-02

• Study on the eligibility of venture capital funds in the United States market

  Ieva Pakšytė, Daiva Jurevičienė

  DOI https://doi.org/10.3846/bm.2022.778

  Page 1-9
  

  2022-02-09