Archived Event: 8th International Conference "Visuality 2025: Social Innovations for Sustainability Communication"
Programme
May 8-9, 2025
8th International Conference "VISUALITY 2025: SOCIAL INNOVATIONS FOR SUSTAINABILITY COMMUNICATION"
Conference Venue: Vilnius Gediminas Technical University, Faculty of Creative Industries
(Trakų 1, Vilnius, Lithuania)
(Trakų 1, Vilnius, Lithuania)
CONFERENCE PROGRAMME
THURSDAY, May 8
N.B. Vilnius Time (CEST + 1) is applied in the conference programme
09:00 - 09:30
Registration
09:30 - 10:00
Opening of conference (ONSITE and ONLINE)
PLENARY SESSION (ONSITE and ONLINE)
10:00 - 12:50
Vilnius, Trakų 1, Atlantai Hall
Moderator: Tomas Kačerauskas
10:00 - 10:30
Imagining Sustainable Futures: Critical Multimodal Analyses of Policy Discourse, Activist Discourse and Science Popularization Discourse
Katarzyna Molek-Kozakowska, University of Opole, Poland; Vilnius Gediminas Technical University, Lithuania
10:30 - 11:00
Philosophical and Educational Approach to Understanding the Phenomenon of Visuality
Halyna Berehova, Kherson National Technical University, Ukraine
11:00 - 11:30
Talking Climate in Lithuania: Gaps, Publics and Possibilities
Monika Mačiulienė, Aelita Skaržauskienė, Vilnius Gediminas Technical University, Lithuania
11:30 - 12:00
The "Eyes" of Artificial Intelligence
Eric Mark Kramer, University of Minnesota, USA
12:00 - 12:50
DISCUSSION
13:00 - 14:30
LUNCH
14:30 - 17:10
WORK IN PARALLEL SECTIONS
17:10 - 17:40
DISCUSSION
19:00
NETWORKING RECEPTION
Address: MO Museum, Pylimo 17, Vilnius (just across the street from the Faculty).
SECTION 1: VISUALITY, ARTS AND TECHNOLOGIES (14:30-17:30, ONSITE)
Venue
Trakų 1, SNR V-214
Moderator
Žilvinė Gaižutytė-Filipavičienė
14:30 - 14:50
Art and Affective Knowledge
Arto Mutanen, Finnish Naval Academy; National Defence University, Finland
14:50 - 15:10
VR and AR in Creative Industries: Modern Technologies as the Accelerators of Changes in External Communication and Cultural Heritage
Mišel Karolina Nikolajeva, Vilnius Gediminas Technical University, Lithuania
15:10 - 15:30
Media and Technologies in Creative Society
Salvatore Schinello, Vilnius Gediminas Technical University, Lithuania
15:30 - 15:50
The Creative Blueprint: Investigating the Role and Purpose of the Pitch Bible in Animation
Tomas Mitkus, Vaida Nedzinskaitė-Mitkė, Vilnius Gediminas Technical University, Lithuania
15:50 - 16:20
COFFEE BREAK
16:20 - 16:40
Visualising Athropocene in Lithuanian Nature Arts
Žilvinė Gaižutytė-Filipavičienė, Lithuanian Culture Research Institute, Lithuania
16:40 - 17:00
A Semiotic Approach to Visuality: Interwar Lithuanian Advertising as a Cultural Text
Aretas Kisielius, Vilnius University, Lithuania
17:10 - 17:30
DISCUSSION
SECTION 2: SUSTAINABILITY COMMUNICATION IN POLITICAL, SOCIAL AND URBAN ENGAGEMENT (14:30-17:30, ONSITE)
Venue
Trakų 1, SNR III-222
Moderator
Angelė Tamulevičiūtė-Šekštelienė
14:30 - 14:50
(Audio)visuality of Fashion Resale as an (Un)sustainable Social Innovation
Johan Pibert, Free University of Berlin, Germany; Kristina Stankevičiūtė, Vilnius Gediminas Technical University, Lithuania
14:50 - 15:10
The Impact of Sustainability Communication Through Voluntarily and Mandatory Reporting on Shaping the Sustainability Mindset
Viktorija Jakubauskytė-Andriulienė, Vilnius Gediminas Technical University, Lithuania; LCC International University, Lithuania
15:10 - 15:30
Sustainability as a Political Narrative – What Motivates Young Voters to Support Pro-Environmental Candidates?
Antonio Amuza, University of Bucharest, Romania; Ionuț Sorin Banciu, University of Agronomic Sciences and Veterinary Medicine of Bucharest, Romania
15:30 - 15:50
Soviet and Post-Soviet Visual Signs of Yerevan: Historical Memory, Visual Syntagmas, the Struggle for Space
Tigran Simyan, Yerevan State University, Armenia
15:50 - 16:20
COFFEE BREAK
16:20 - 16:40
The Expressive Power of Drawing: Line, Texture, And Color in Architectural Creativity
Luis Moreira Pinto, University of Beira Interior, Portugal
16:40 - 17:00
Communication and Values in Political Discourse
Viktorija Jakučionytė, Jolita Šliogerienė, Vilnius Gediminas Technical University, Lithuania
17:00 - 17:20
The Right to Disturb: Artistic Freedom and Political Sensitivity in Public Space
Eglė Grėbliauskaitė, Vilnius University, Vilnius Gediminas Technical University, Lithuania
17:10 - 17:30
DISCUSSION
SECTION 3: VISUALITY, VISIONISM AND INNOVATIONS IN HEALTHCARE (14:30-17:10, ONSITE)
Venue
Trakų 1, Atlantai Hall
Moderator
Alisa Stunžaitė
14:30 - 14:50
Towards Visual Communication Using Animated Sign Language: The Lithuanian and Portuguese Case Study
Rytė Žiūrienė, Vilnius Gediminas Technical University, Lithuania; Luis Romero, Instituto Politécnico de Viana do Castelo, Portugal; Tomas Mackevičius, Vilnius Gediminas Technical University, Lithuania; Rasa Buikauskaitė-Kurzenkovė, Lithuanian Educational Centre for the Deaf and Hard of Hearing, Lithuania; Milda Pošiūtė-Žebelienė, Lithuanian Educational Centre for the Deaf and Hard of Hearing; Vilnius Collegium, Lithuania
14:50 - 15:10
Designing for Democracy – How Design Enhances Participation and Sustainable Information Communication in Healthcare
Stefanie Reich, University of Applied Sciences, Kiel, Germany
15:10 - 15:30
Social Innovations for Nonverbal Communication of Autistic Children
Karolina Ferreira Fernandes, University of Bialystok, Poland
15:30 - 16:00
COFFEE BREAK
16:00 - 16:20
Transhumanist Vision, Disability and Existential Fulfillment
Marius Markuckas, Vytautas Magnus University, Lithuania
16:20 - 16:40
Nature’s Emotional Resonance: Linking Mental Health and Emotional Reactions to Visual Stimuli in Depressive and Anxious Individuals
Aistė Kanapickaitė, Start Up „Perfection 42“, Lithuania; Aistė Diržytė, Vilnius Gediminas Technical University, Lithuania
16:50 - 17:10
DISCUSSION
SECTION 4: PHILOSOPHY OF COMMUNICATION AND MEDIA (14:30-17:40, ONLINE)
Moderator
Nerijus Stasiulis
14:30 - 14:50
Contra Narrationes: Master Narratives, Counter-Narratives, and the Struggle for Meaning
Fabio Indio Massimo Poppi, University of Lodz, Poland; Vilnius Gediminas Technical University, Lithuania
14:50 - 15:10
Leadership in Stoic Philosophy: Values, Communication and Sustainability
Vaida Asakavičiūtė, Jovilė Barevičiūtė, Zenona Ona Atkočiūnienė, Vytis Valatka, Vilnius Gediminas Technical University, Lithuania
15:10 - 15:30
Critiques of Rawls's Theory of Justice
Seungbae Park, Ulsan National Institute of Science and Technology, South Korea
15:30 - 15:50
Sustainable Development and the Changing Concept of Justice (Humanism)
Povilas Aleksandravičius, Mykolas Romeris University, Lithuania; Mangoua Roland Tehia, Felix Houphouet-Boigny University, The Ivory Coast
15:50 - 16:20
COFFEE BREAK
16:20 - 16:40
Symbolic Designs and Visuality
Algis Mickūnas, Ohio University, USA
16:40 - 17:00
Is it Still Possible to Creatively Use the Will to Noise in the Digital Age?
Ljubisha Petrushevski, Marija Stojanova, Euro College, North Macedonia
17:00 - 17:20
Visual Testimony and Historical Truth: A Phenomenological Analysis of Juan Manuel Echavarría's Documentary "Malo Pa Pintar Muñecos" (Bad at Painting Figures)
Gustavo Gomez Perez, Pontificia Universidad Javeriana, Bogota, Colombia
17:20 - 17:40
DISCUSSION
SECTION 5: ART, ARTIFICIALITY AND VISUALITY (14:30-17:40, ONLINE)
Moderator
Robert Leščinskij
14:30 - 14:50
The Role of Artificial Intelligence in Social Media and Disinformation
Dalia Marija Stančienė, University of Klaipėda, Lithuania
14:50 - 15:10
Contemporary Architecture in the Age of the Image: An Audiovisual Perspective for Qualifying the Communication Process of the Architectural Work
Antonio Polainas, Independent researcher, Portugal
15:10 - 15:30
Modeling as Visuality: How the Abstract Takes Shape
Bernardo Flores Heymann, Universidad Panamericana, Mexico; University of Navarra, Spain
15:30 - 16:00
COFFEE BREAK
16:00 - 16:20
Common Sense in AI: Revisited and Deepened
John W. Murphy, University of Miami, USA; Carlos Largacha-Martinez, Fundacion Universitaria del Area Andina, Colombia
16:20 - 16:40
Beyond the Illusion: From Concept to Solutions
Willmar Ricardo Rugeles Joya, Karen Manuela Medina Jara, Veronica Liseth Vergara Palencia, Pontificia Universidad Javeriana, Bogota, Colombia
16:40 - 17:00
Gamification as a Tool for Social Innovation in Contemporary Poland
Maciej Bialous, University of Bialystok, Poland
17:00 - 17:20
DISCUSSION
SECTION 6: COMMUNICATION FOR SUSTAINABLE CREATIVE INDUSTRIES (14:30-17:30, ONLINE)
Moderator
Alvydas Noreika
14:30 - 14:50
Rethinking Body Measurements for Genderless Clothing for Fashion Design
Benilde Reis, Lusofona University, Portugal
14:50 - 15:10
Design-Driven Innovations and Sustainability in Fashion Through Participatory Design
Jūratė Černevičiūtė, Rolandas Strazdas, Rūta Banelienė, Vilnius Gediminas Technical University, Lithuania
15:10 - 15:30
Environmental Sustainability and Sustainable Fashion: Between Necessity and Reality
Taira Milušauskaitė, St. Ignatius of Loyola College, Lithuania
15:30 - 15:50
For a Sociology of Artistic Sustainability. Human Bodies and Digital Dance
Linda De Feo, University of Naples Federico II, Italy
15:50 - 16:20
COFFEE BREAK
16:20 - 16:40
The Transformation of Radio in the Digital Age: Visualizing an Auditive Medium Through Instagram
Luka Alebić, Snježana Barić-Šelmić, Filip Jurić, Josip Juraj Strossmayer University of Osijek, Croatia
16:40 - 17:00
A Night Market as a Cultural Hub: A Participatory Ecosystem of Youth Subculture in Dali
Xin Zeng, Chinese Academy of Social Sciences, China
17:10 - 17:30
DISCUSSION
FRIDAY, May 9
SECTION 7: SOCIAL AND TECHNOLOGICAL INNOVATIONS IN EDUCATION (09:00-11:50, ONSITE)
Venue
Trakų 1, Atlantai Hall
Moderator
Rytė Žiūrienė
09:00
Morning introduction
09:20 - 09:40
Vilnius Tech Students' Attitudes Towards University Communication According to their Cultural Context
Gabija Velykytė, Vilnius Gediminas Technical University, Lithuania
09:40 - 10:00
The Vision of Sustainability: What can Universities Do?
Joseph Joe Pilotta, JSC In-Nova.1, LLC, USA; Vilnius Gediminas Technical University, Lithuania
10:00 - 10:20
Visual Communications to Motivate Students in a Virtual Environment During Wartime
Olena Chepelyuk, Mariia Artemenko, Larysa Ponomarenko, Hanna Chornoshtan, Kherson National Technical University, Ukraine
10:20 - 10:50
COFFEE BREAK
10:50 - 11:10
VR in the Classroom: A Means of Personalising History
Tomas Mitkus, Vaida Nedzinskaitė-Mitkė, Rokas Semėnas, Vilnius Gediminas Technical University, Lithuania
11:10 - 11:30
An Immersive VR Serious Game to Help in Daily Life
Paula Alexandra Rego; Luis Romero, Instituto Politecnico de Viana do Castelo, Portugal
11:30 - 11:50
Blue Code and Cyborgs: Visual Representation of AI In Lithuanian News Media
Milvydas Knyzelis, Vilnius Gediminas Technical University, LCC International University, Lithuania
SECTION 8: VISUALITY IN THE URBAN, REGIONAL AND NATIONAL ENVIRONMENT (09:00-11:50, ONSITE)
Venue
Trakų 1, SNR III-222
Moderator
Vytis Valatka
09:00
Morning introduction
09:20 - 09:40
Phallic Visual Spaces in the City: The Battle for the Highest Building in the World
Tomas Kačerauskas, Vilnius Gediminas Technical University, Lithuania; Lithuanian Academy of Sciences
09:40 - 10:00
Building Walls: European Borders’ Architecture
Basia Nikiforova, Lithuanian Culture Research Institute, Lithuania
10:00 - 10:20
Shanyrak Philosophy: The Hidden Soul of the Kazakh Family
Manshuk Tuktibayeva, Gulnaz Shanbayeva, Almaty Al-Farabi Kazakh National University, Kazakhstan
10:20 - 10:50
COFFEE BREAK
10:50 - 11:10
Communication in Digital Space
Nerijus Stasiulis, Vilnius Gediminas Technical University, Lithuania
11:10 - 11:30
The Social Worker in the Mirror of Visual Culture: How Values Take Shape
Anar Moilbekova, Saltanat Nurlanova, Almaty Al-Farabi Kazakh National University, Kazakhstan
11:30 - 11:50
“How to Throw Down an Ivory Tower”: Heideggerian In-Der-Welt-Sein and Mitsein as Theoretical Approaches to Visual Science Communication in Social Media
Jovilė Barevičiūtė, Vilnius Gediminas Technical University, Lithuania
SECTION 9: VISUAL PERCEPTIONS IN EDUCATION, RESEARCH AND SOCIAL MEDIA (09:00-11:50, ONLINE)
Moderator
Viktorija Jakučionytė
09:00
Morning introduction
09:20 - 09:40
The Advancing Role of Visual Innovations in English for Specific Purposes Instruction in Sports, Medicine, and Business: Harnessing Technology for Enhanced Learning Outcomes
Mariam Kilanava, The Georgian University of Sport, Sakartvelo
09:40 - 10:00
Factors Influencing Students’ Engagement in Virtual Discussions in the Context of the Philosophy of Existential Education
Vaida Asakavičiūtė, Ilona Valantinaitė, Robert Leščinskij, Živilė Sederevičiūtė-Pačiauskienė, Vilnius Gediminas Technical University, Lithuania
10:00 - 10:20
The Uncertain Age. Experiments in Visual Sociological Research
Marina Ciampi, Sapienza Universita di Roma, Italy
10:20 - 10:50
COFFEE BREAK
10:50 - 11:10
Software Package for the Educational and Development Program “School of Green Economy”
Oleksandr Mieshkov, Ukrainian Physics and Mathematics Lyceum of Taras Shevchenko of National University of Kyiv; Nataliia Shandova, Kherson National Technical University; Nataliia Oliinyk, Kherson National Technical University; Nataliia Mieshkova-Kravchenko, Kherson National Technical University; Kyrylo Radchenko, Ukrainian Physics and Mathematics Lyceum of Taras Shevchenko of National University of Kyiv, Ukraine
11:10 - 11:30
Information Technology as a Tool of Visualisation in the Professional Education of Economists
Oleh Kruhlyk, Alfred Nobel University, Dnipro, Ukraine
11:30 - 11:50
Human vs. Artificial Intelligence. Consumers' Perception of Social Media Marketing Content
Fron Mara-Ilinca, Cristina Fleseriu, "Babes-Bolyai" University, Romania
SECTION 10: REFLECTIONS IN ARTS, TECHNOLOGIES AND COMMUNICATION (09:00-12:10, ONLINE)
Moderator
Edvardas Rimkus
09:00
Morning introduction
09:20 - 09:40
The Visual Chimera: The Aesthetic and Epistemic Nature of AI Generated Photo-Based Fictitious Architecture
Borbala Jasz, Kodolanyi Janos University, Hungary; Universitat Autonoma de Barcelona, Spain
09:40 - 10:00
To Be or not to Be Certificate of Presence? The Nature of Photography in the Post-truth Era
Giusy Gallo, University of Calabria, Italy
10:00 - 10:20
Transparency Reversed: The Paradox of Visibility In the Age of AI
Jonas Miklavčič, University of Ljubljana, Slovenia
10:20 - 10:50
COFFEE BREAK
10:50 - 11:10
The Interplay of Physical Activity and Creative Thinking
Dovilė Lisauskienė, Vilnius Gediminas Technical University, Lithuania
11:10 - 11:30
Visuality of Emotions in Art as an Indicator of Human and Generative Artificial Intelligence Creativity
Małgorzata Sławek-Czochra, Małgorzata Gruchoła, Poland, The John Paul II Catholic University in Lublin, Poland
11:30 - 11:50
Textual Love Affair: Meta Communication Between Reader and Writer
Donata Bocullo, Vytautas Magnus University, Lithuania
11:50 - 12:10
Immersive Emotions: Affective Dynamics in "Boundaryless" Digital Light-and-Shadow Exhibitions (An Audience-Centric Analysis of Multimodal Perception)
Sang Xiaopan, Luo Ziwen, Yu Xile, University of Chinese Academy of Social Sciences, China
12:10 - 12:30
Combating Visual Deepfakes – A Systematic Review
Lana Ciboci Perša, Catholic University of Croatia; Tomislav Levak, University of Josip Juraj Strossmayer in Osijek, Croatia
SECTION 11: SUSTAINABLE ECONOMY, COMMUNICATION AND CITIZEN ENGAGEMENT (09:00-11:50, ONLINE)
Moderator
Salvatore Schinello
09:00
Morning introduction
09:20 - 09:40
Bridging the Gap: Enhancing Two-Way Communication in Citizen Science
Skirmantė Bikaitė, Vilnius Gediminas Technical University, Lithuania
09:40 - 10:00
Destroying Art to Save the Planet
Gizela Horvath, Partium Christian University, Oradea, Romania
10:00 - 10:20
From the Emotion of Technical Failure to the Moral Regime of Failure: Towards a Different Socio-Cultural Sustainability
Emanuela Ferreri, Sapienza Universita di Roma, Italy
10:20 - 10:50
COFFEE BREAK
10:50 - 11:10
Shaping Economic Sustainability in Crisis: Linguistic and Visual Narratives in Polish Media Amid the Russian-Ukrainian Conflict
Rafał Krzysztof Matusiak, Lucian Blaga University of Sibiu, Romania; University of Opole, Poland
11:10 - 11:30
Citizens' Engagement in Reused Construction Material Applications: The Contextualization of Civic Engineering
Tomas Butvilas, Kristina Kovaitė, Paulius Šūmakaris, Vilnius Gediminas Technical University, Lithuania
11:30 - 11:50
The Role of Communication on Circular Economy Transitions: A Bibliometric Review
Rasa Smaliukienė, Zuhair Abbas, Vilnius Gediminas Technical University, Lithuania
12:20 - 13:10
FINAL DISCUSSION AND CONFERENCE CLOSING (ONSITE and ONLINE)
13:45
MEETING AT THE PALACE OF THE GRAND DUKES OF LITHUANIA
Address: Katedros a. 4
14:00 - 15:15
LUNCH AT THE PALACE OF THE GRAND DUKES OF LITHUANIA
15:30
EXCURSION AT THE PALACE OF THE GRAND DUKES OF LITHUANIA

Vilnius Gediminas Technical University
RIECS-Concept
DIGICHer