The significance of marketing for logistics internationalization strategies’

Abstract

The article presents the view of logistics internationalization under the basis of marketing influence. Transport is a connecting–link between manufacturer and customer. And marketing is one of the aspects that affect this connection. So paper focuses on theory of logistics internationalization strategies with examples of Lithuanian companies and analysis of marketing theory. Empirical research was made in order to find the impact of marketing to global logistics market and make suggestions how to use it to improve internationalization of logistic companies.