The organization yield impact of brand

Abstract

Brand is an instrument which imparts significant information about quality, image and prestige. It also creates specific feelings and associations related with product. Consumers feels more confident when buying a brand they are familiar with. This article describes how brand influences profitability in alcoholic beverage market. It also contents the analysis of brand conception and its relation with organization. Brand influence to profitability is analysed during the study of scientific and secondary information sources. Significant elements of brand building are also mentioned. The characterization of these elements indicates the primal ones.