Marketing strategies developing in the automobile trade

Abstract

With the competitiveness in cars‘market becoming more intense and with new companies emerging, car selling firms are encouraged to inquire how to frame a good marketing strategy, which stages it is required to go through in order to choose the one that suits company the best. As a consequence, all the factors mentioned create competitive advantages for the company and help it to be a leader or at least one of the leading companies in cars‘market. The main purpose of this article is to analyze theoretical background and principles of framing marketing strategies, to prepare a theoretical model of forming a marketing strategy, which can be applied to car commerce. Referring to the analysis of different authors’ pieces of literature, different scientific articles, an analyzed concept of marketing strategies, having compared marketing strategy models’ forming offered by multiple marketing schools, the importance of electronic marketing for the companies selling new cars is described. Referring to analyzed and systematized literature review, the article contains a created marketing strategy model, designed for the companies selling new cars. In order for the model to be approved a marketing research needs to be undertaken.