Innovation and business

Authors

Arminė Dadayan

Keywords:

inovacijos, inovacinė veikla, inovacijos versle, inovacijų marketingas, inovacijų rizika, inovacijų strategijos, inovacijų plėtojimas, inovacijos Lietuvoje, innovations, innovative activity, innovations in business, innovations marketing, innovations risk, innovation strategies, innovations development, innovations in Lithuania

Abstract

In this article innovation meaning as well as influence on todays business is analised, various innovation processes are described, numerous authors‘ opinions are studied; some offers are provided in order to increase the process planning development. Also, this article introduces different authors‘ points of view on how to push forward innovations using marketing; described numerous innovation strategies and their meanings. Assuming that risk is undividable with innovation, there are terms listed which provide risk determination and motivate “clever“ risk. In this article the last theme is dedicated to innovation development opportunities in Lithuania.

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Published

2011-01-01

Conference Event

14th Conference "Business in XXI Century" (2011)

Section

Business Technology

Copyright

Copyright (c) 2011 The Author(s). Published by Vilnius Gediminas Technical University.

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