E-marketing and advertising in the internet

Abstract

In this article traditional marketing and e-marketing theory is analyzed, main differences are shown between those two kinds of marketing. Also, “4P” concept of traditional marketing is discussed. The article analyses communication as a part of emarketing, some methods of advertising are also given in it, as well as internet page, advertisement lines, pop-up and popunder advertisements, banners, context ads, e-mail ads, flash ads, forum and news ads, internet advertisement methods and types, different authors’ points of view are shown.