Search Results

• A review on marketing activities effectiveness evaluation metrics

  Ilona Skačkauskienė, Julija Nekrošienė, Marek Szarucki

  DOI https://doi.org/10.3846/bm.2023.1037

  Page 1-14
  

  2023-03-03

• Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis

  Ilona Skačkauskienė, Julija Nekrošienė

  DOI https://doi.org/10.3846/bm.2022.836

  Page 1-7
  

  2022-02-09

• Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2025.1429

  Page 1-9
  

  2025-03-02

• The economical and social impact of Széchenyi István university (Győr, Hungary) on regional development

  Bálint Filep, László Tamándl, Szabolcs Rámháp, Zsolt Kovács

  DOI https://doi.org/10.3846/bm.2012.073

  Page 1-10
  

  2012-01-01

• Big data driven e-commerce marketing

  Arnoldina Pabedinskaitė, Vida Davidavičienė, Paulius Milišauskas

  DOI https://doi.org/10.3846/bm.2014.079

  Page 1-10
  

  2014-01-01

• Research on corporate strategic communication and management between China and Greece

  Athina Ditsiou , Konstantia Darvidou , Evangelos Siskos

  DOI https://doi.org/10.3846/bm.2024.1256

  Page 1-9
  

  2024-03-18

• The role of employment agencies in regulating the Georgian labor market and reducing youth unemployment

  Nanuli Okruashvili , Nino Paresashvili , Nino Damenia , Mzia Tikishvili , Tina Melkoshvili

  DOI https://doi.org/10.3846/bm.2024.1176

  Page 1-10
  

  2024-03-18

• Enhancing green sustainable growth through green innovation: the moderating role of perceived marketplace influence

  Cong Duc Tran, Thi Van Trang Tran, Trieu Vy Lam, Thi Thu Hang Tran

  DOI https://doi.org/10.3846/bm.2025.1492

  Page 1-10
  

  2025-03-02

• Standardisation of advertising as a symptom of enterprises’ adjustment to the globalisation challenges

  Robert Nowacki

  DOI https://doi.org/10.3846/bm.2012.056

  Page 1-7
  

  2012-01-01