Intentionality of corporate behaviour in relationships with market stakeholders

Abstract

The study presents a theoretical analysis of the reasons for the intentionality of behaviour of the relationship entities in two perspectives i.e. a relational one and a relative one. The study puts forward a methodology of an empirical research into the intentionality of behaviour of the relationship entities. It also details the research objectives. The results of conducted interview studies in the intentionality of the actions of the relationship entities and market stakeholders have also been presented.