User value creation determinants in the subscription video-on-demand business model: a literature overview

Abstract

The paper aims at documenting determinants that create user value in the subscription video-on-demand (SVOD) business model. It is a relevant topic to study due to increasing popularity of subscription business models and SVOD services; this was especially evident during COVID-19 pandemic. The authors performed an explorative scientific literature overview of this topic. The results show the eight main determinants that generate user value in the SVOD business model are the following: convenience and accessibility, genre and content diversity, content acquisition and creation, personalization and customization, quality and reliability, pricing and value proposition, branding and marketing, and technological advancements.