How to define the probability of success of innovative startups?

Abstract

The aim of this research was to test new generation of strategic management theories to discover the most appropriate qualitative factors for an innovative e-startup assessment and produce the probability formula in order to estimate the chances of success of any other innovative e-business. The qualitative factors are analyzed against a sample of 30 innovative successful e-businesses startups which were founded after 2004. The data have been loaded to an SPSS program and analyzed according to the stated hypothesis. The research has identified several factors which are more correlated with a startup’s success than others and therefore are more reliable as assessment criteria.