Internationalization strategies in response to the economic crisis: the example of Polish companies

Abstract

The purpose of this paper is to identify internationalization business strategies applied by firms in response to the economic crisis and factors that determine the implementation of these strategies. The paper is based on a literature review and analysis of statistical data on the changes in Polish exports and imports during the crisis of 2008–2009. The paper presents a model of internationalization strategies in response to the economic crisis and highlights proactive, maintenance and reactive internationalization strategies during and immediately after recession environments.