About two explanations of effects of environmental engagement of a company on its attractiveness in an e-recruitment situation

Abstract

E-recruitment is the fastest growing group of methods of recruitment. Its application encounters less obstacles even in countries that are not a leaders in new technologies, as will be shown on data from Poland. The article presents a typology of 4 levels of e-recruitment methods and analyses two theories that are used to explain the effects of a potential employer's image-creating activities, eg. signal theory and cultural value fit. Data from a questionnaire was used to verify the effects of informing about how the organization engages in environmental issues on its attractiveness in the e-recruitment situation. It was found that positive information concerning pro-environmental activities affects candidates according to the cultural fit model, while negative information - according to the signal theory model. It is therefore assumed that each of these theories explains the influence of different groups of information in the recruitment situation.