Attitude towards sustainable entrepreneurship among students: testing a measurement scale

Abstract

The overwhelming goal of the research is to evaluate the attitudes and behaviours of youth towards sustainability issues and sustainable entrepreneurship. The current paper reflects the results of the first research stage and aims at testing a measurement scale that consists of three groups of items: 1) statements about environmental attitudes and behaviours, 2) general intention to start a sustainable business, 3) intention to start a social business in the field of the circular economy. The reliability analysis to measure the internal consistency of the scale was performed in SPSS environment, using Cronbach alpha. A focus group discussion was organized among business students to evaluate the perceived quality of the questionnaire.