Viral marketing

Abstract

In this article are discused elements which are needed if you want to integrate viral marketing strategy in your company and which ensure that marketing resources are put to highest and best use. What is it, the virus of ideas, where it lives, and what it looks like are the questions analyzed in this article. What is more, there was mentioned some recognizable viral marketing campaigns and studies the effects they had on product sales, consumer advocacy and brand awareness. Article presents several authors opinion, what is required to implement viral strategy in your company. And finally, it is suggested that the application of the principles of viral marketing indicate a fast growth of consumers.