Solutions for marketing management activities promoting consumer‘s social responsibility

Abstract

The main idea and topic of the scientific article could be based off of the marketing management that helps to induce social responsibility in the time of global pandemic. The aim of the article is to discover how society reacts to different marketing management solutions which effects consumer’s social responsibility. The first step taken in order to analyze fundamental scientific aspects of marketing management and social responsibility was literature analysis. Furthermore quantitative and qualitative research methods were carried out in order to examine how exact businesses use integrated marketing communications in the time of crisis and how it affects consumer’s behavior. Research results are expected to show the interface of marketing and social responsibility in different numbers and diagrams. The practical applications of this scientific article could be based off of the global crisis that COVID-19 has brought upon the society. In this time of crisis businesses could use the scientific approach towards marketing management and consumer’s social responsibility.