Setting up a furniture manufacturing-sales leader in the Utena region

Abstract

The article deals with the concept of the product, the analysis of market penetration models, calculates the expert competence coefficient, the significance of the criteria and identifies the furniture production-sales leader in Utena region. The main aim of the research is to find out which company, whether Berosta UAB or Verosta UAB or Architera UAB, is the market leader in Utena region. The results of the study revealed that all experts are competent, and according to the experts, the most important criterion is the quality of the product. The least important criterion is service. It was found out that UAB “Berosta” is the market leader in furniture production and sales in Utena region. The relevance of the study has shown that in today’s society, new businesses find it difficult to penetrate the market because there is no clear plan of action to properly deliver new or modified products and how to attract customers properly.