Analysis of the most popular financial technologies products in global and Lithuanian market

Abstract

In today’s world, financial technologies are rapidly gaining popularity, which help to execute financial decisions faster and easier. To understand financial technology, it is important to understand the definition of FinTech, technological innovation, economic factors. These factors can be very risky, but also very effective in achieving better financial results for a company. FinTech companies offer a wide range of products and services that can facilitate financial decisions, manage personal finances or provide easier money lending, which brings benefits not only to the consumer, but also to the financial results of the company offering these services. The aim of this work is to theoretically substantiate financial technology products, identify their prevalence in Lithuania and the world, and evaluate the impact of FinTech products and investments in the financial technology sector. The article analyzes the services and products provided by FinTech, the level of FinTech adaptation and global investments in the companies of the analyzed sector.