Innovative marketing solutions appliance in e-business

Abstract

Digital marketing tools allow businesses to stay in a competitive environment and be seen, but it does not guarantee that business is going to be successful. Innovation gives more value to the businesses while developing processes, which brings more consumers or business partners. Literature provides digital marketing tools, but it does not expand on the topic talking about digital marketing tools effectiveness indicators, which are important in electronic businesses work and how innovation is related with digital marketing. This article shows four electronic business cases (“Sonarworks”, “Vinted”, “Bolt” and “Citybee”). This research uses “COPRAS” and “EDAS” valuation methods, which evaluate innovation and digital marketing tools relation to factors importance for electronic business work. This research includes Baltic states startup electronic businesses. In future this research will continue and may include more electronic business innovation factors.