Evaluation of electronic commerce expansion in the context of the digital economy

Abstract

The article comprehensively assesses e-commerce in the context of the digital economy and the uneven conditions for the implementation of its development on global scale (factors determining the development of e-commerce in the context of the digital economy). A theoretical study on e-commerce, its development phenomenon in the context of the digital economy, systematized the results of research evaluating the factors determining the development of e-commerce. A model for assessing the factors determining the development of e-commerce in the context of the digital economy has been developed, which is aimed at the evaluation of the development of e-commerce on a global scale, thus allows to assess the country‘s potential, development opportunities, to identify the factors that promote and hinder the development of the sector.