Critical success factors of the e-commerce projects

Abstract

The number of Internet users worldwide is growing rapidly. Over the past 19 years, this number has grown from 360,983,512 to 4,536,248,808 users, showing extremely rapid growth. E-commerce is becoming a potential area for business development and provides significant added value to the global economy. Increasing supply to the consumer creates an area for being fastidious. This increases competition between e-commerce platforms and makes it harder to stay successful. The purpose of this paper is to identify the factors that determine the success of e-commerce projects and to create a conceptual model of e-commerce success. Scientific literature analysis was performed to identify the main success factors. After evaluating the existing success factors and success models, shortcomings were identified and an e-commerce success model was developed, which incorporates generational difference as a factor that determines user choice.