Evaluation of organization activity in developing consumer social responsibility

Abstract

The success of organization often depends on that how smart they manage to adapt their actions to the environment and work socially responsible. Socially responsible business have an impact to societies involvement into concerned sides social moods. Today it is important to find out why we are behaving socially responsible, what reasons determines that and how environment takes effect on it. Socially responsible influence is undeniable and obvious, because everything what‘s going on around is formed on the basis of social responsibility. In this article, one specific scientific and practical problem is examined, how organizations take part in influencing society social responsibility habits. The point is to explain the practical uses to customers. Subject is the analysis of theoretical impact of companies actions to people‘s social responsibility. This article is based on scientific sources, their comparative analysis and empirical research. For this analysis, the company „X“ (Confidentiality policy) were chosen. These specific companies socially responsible actions take affect on their own customers. After comparative literature analysis and empirical research, findings are reported.