Socially responsible optical business practices: value created by values

Abstract

The concept of socially responsible business is more related to big companies, which are more capable to invest in socially responsible business projects and human resources. These investments are not attractive - there is a challenge to measure the benefits. Small and medium size businesses of Lithuania do not pay appropriate attention to social responsibility. Thus, foreign small and medium size businesses have accumulated experience and share good practices – researches and positive dialogue between business and society. Optics business in Lithuania is predominated by small and medium size firms. The aim of research is to investigate scientific literature and to suggest theoretical model appropriate for optics business firms. The paper is grounded on comparative analysis and synthesis of scientific literature. The empirical studies have led to the conclusion that personal values of individuals contribute to economic value of the firms.