Educational events promotion: international experience of implementing virtual platfrorms and social networks

Abstract

The relevance, role, peculiarity and development opportunities of educational events in contemporary society are analysed in this article. Educational events classification and systematization of support channels performed summarizing international experience. Social networks and events promotion platforms influence for educational events promotion are analyzed. Complex empirical researches allowed evaluating educational events organizers and IT specialists approach to events promotion and measures usability opportunities in order effectively to promote events in various marketing channels. Comparative analysis of content of educational events promotion virtual platforms and social networks in order to reveal significant events promotion functions was prepared for intending to use them in optimal event promotion platform creation process.