The role of social networks in music festivals marketing

Abstract

Todays customer becomes more and more resistant to traditional marketing and to any commercial in the mass media. That induces corporations to look for new ways to reach their clients. Its extremely important for organisations which sell leisure, entertainment and cultural events. Organizations which sell longitude events like International music festivals need not only to find their client but also to attach them - to form circle of loyal clients. One of the ways to do that is to use social networks, which are a great speace for marketing to function. In this article i analyse opportunities to transfer traditional marketing models to social networks and develop International festivals marketing there.