Model of marketing strategy formation of the concrete manufacturing companies

Abstract

This paper analyzes specifics of plant producing process. The emphasis is on two directions to the sector - manufacturing and services. Examined a plethora of marketing strategy models and formed the basis of theoretical marketing strategy model, which consists of three integrated components, each of which com-bines the following four parts that show the necessary steps concrete manufacturing company's marketing strategies. Actions selected based on the companies in this industry with classic marketing mix elements: the supply of products, price, production and promotion. After a scientific study (survey) was observed an opportunity to improve offered theoretical model of marketing strategy development with the addition of one element of the marketing mix (human resources), which content of the application as well as have an impact on sales of concrete products.