Tarptautinis marketingas plėtojant logistikos paslaugas: inovatyvūs sprendimai

Abstract

This paper analyzes the Lithuanian and foreign authors approach to international marketing and logistics development opportunities. For success in the field of logistics or other business, we need the systematic application of marketing and its elements. When community understands users' needs, collected information on the markets of different countries, their economic, political and legal situation we can suggest how to provide services. In article, international marketing is compared with the logistics. Based on the works of various authors trying to show that marketing and logistics business combination - an indispensable tool for a successful business to ensure.