Sustainable investing – the new changes of science, business and society

Abstract

In this paper author emphasizes investment concept and argues, that it is inadequate to determine investment as the allocation of unnecessary financial resources for the future, but it is very important to understand the importance of investment problems. The author demonstrates her approach, that successful investment is closely related with sustainability. By studying concept of sustainable investment, the author stresses the changing of contemporary business priorities – profit objective balance with social and economic objectives.