Factors influencing e-business

Abstract

Internet technology is integrated into all areas of daily life. Business is becoming an integral part of technology and the Internet. Companies are adopting e-business, its products and services are offered online. E-business is dependent on the internal and external business environments and the technological, political, legal, economic, cultural, and other factors. In addition, electronic commerce is influenced by consumers' decisions. Consumer behavior in cyberspace is defined in different models. Consumer behavior influencing factors are grouped into personal, situational, indirect and direct influences. Also, consumer decisions depend on the different social, economic, political, cultural and psychological factors.