Marketing in social networking websites

Abstract

WEB 2.0 (which is also known as the internet of the second generation) main characteristics and the way it influences traditional communicational model and marketing will be analysed in this article. Main advantages and disadvantages of marketing in social networking websites and its potential are analyzed, according to statistics and opinions of few authors. There are also given some practical examples of implementing some marketing decisions in social networking websites (both in Lithuania and rest of the world).