Consumer behaviour on the trade-based business of industrial energy equipment
Keywords:
marketingo komplekso elementai, marketingo tyrimai, prekybos pramoninės energetikos įranga ir įrengimais verslas, santykių marketingas, verslas verslui marketingas, verslas verslui vartotojų elgsenos modeliavimas, elements of marketing complex, marketing research, marketing decisions, industrial energy equipment sales business, relationship marketing, models of business-to-business transactionsAbstract
The article thesis analyzes the consumer behavior of industrial energy equipment sales business, the priority being on relationship marketing. The article defines conception of business-tobusiness marketing, describes significance of relationship marketing in business-to-business market, analyzes and systemizes scientific methodical literature dedicated to the topic of business-to-business consumer behavior.
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Published
2012-01-01
Conference Event
Section
Business Economics and Management
Copyright
Copyright (c) 2012 The Author(s). Published by Vilnius Gediminas Technical University.
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
