Search Results

• Green marketing and e-commerce management features during COVID-19

  Margarita Išoraitė , Nikolaj Ambrusevič

  DOI https://doi.org/10.3846/bm.2023.1016

  Page 1-6
  

  2023-03-03

• New theoretical concepts of marketing communications in the context of globalization processes

  Ksenija Dmitrijeva, Anda Batraga

  DOI https://doi.org/10.3846/bm.2012.045

  Page 1-8
  

  2012-01-01

• The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public

  Martina Jelinkova, Hana Lostakova, Katerina Machackova

  DOI https://doi.org/10.3846/bm.2020.518

  Page 1-9
  

  2020-04-01

• Big data driven e-commerce marketing

  Arnoldina Pabedinskaitė, Vida Davidavičienė, Paulius Milišauskas

  DOI https://doi.org/10.3846/bm.2014.079

  Page 1-10
  

  2014-01-01

• Industry 4.0 technologies enablement in marketing activities of SMEs to fulfill customers’ needs for personalization: a systematic review

  Evelina Blažinauskytė , Vytautas Dikčius

  DOI https://doi.org/10.3846/bm.2023.1047

  Page 1-9
  

  2023-03-03

• Models of implementing innovative technologies into industry

  Marzena Walasik, Beata Poteralska

  DOI https://doi.org/10.3846/bm.2020.520

  Page 1-8
  

  2020-04-01

• Preference of forms of customer loyalty programs by clients of internet pharmacies

  Hana Lostakova, Marketa Curdova

  DOI https://doi.org/10.3846/bm.2012.110

  Page 1-8
  

  2012-01-01

• Influence of AI-generated avatars on consumer trust in the brand

  Jolanta Nalivaikė , Gabrielė Miliukaitė

  DOI https://doi.org/10.3846/bm.2024.1191

  Page 1-10
  

  2024-03-18

• Research on the use of AdTech in FinTech companies

  Akvilė Gustaitė, Algita Miečinskienė

  DOI https://doi.org/10.3846/bm.2022.841

  Page 1-7
  

  2022-02-09