Search Results

• A review on marketing activities effectiveness evaluation metrics

  Ilona Skačkauskienė, Julija Nekrošienė, Marek Szarucki

  DOI https://doi.org/10.3846/bm.2023.1037

  Page 1-14
  

  2023-03-03

• Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis

  Ilona Skačkauskienė, Julija Nekrošienė

  DOI https://doi.org/10.3846/bm.2022.836

  Page 1-7
  

  2022-02-09

• Place marketing attraction factors

  Anna Abeltina

  DOI https://doi.org/10.3846/bm.2014.045

  Page 1-8
  

  2014-01-01

• Marketing as core instrument to implement sustainability strategy for a business world. The case of fast moving consumer goods

  Aleksandras Vytautas Rutkauskas, Indrė Lapinskaitė

  DOI https://doi.org/10.3846/bm.2012.023

  Page 1-11
  

  2012-01-01

• Impact of COVID-19 pandemic upon jewelry and gems business: marketing mixed perspective

  Sujinda Chemsripong

  DOI https://doi.org/10.3846/bm.2022.895

  Page 1-9
  

  2022-02-09

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Determining the effectiveness of enterprise marketing based on the 4p`s model

  Romualdas Ginevičius, Valentinas Podvezko, Adomas Ginevičius

  DOI https://doi.org/10.3846/bm.2012.048

  Page 1-7
  

  2012-01-01

• The economical and social impact of Széchenyi István university (Győr, Hungary) on regional development

  Bálint Filep, László Tamándl, Szabolcs Rámháp, Zsolt Kovács

  DOI https://doi.org/10.3846/bm.2012.073

  Page 1-10
  

  2012-01-01

• Key performance indicators as a basic element for a marketing efficiency measurement

  Lucie Sychrová, Iveta Šimberová

  DOI https://doi.org/10.3846/bm.2012.064

  Page 1-6
  

  2012-01-01

• Digital Maturity: an overview applied to the manufacturing industry in the region of Tāmega e Sousa, Portugal

  Nelson Duarte, Carla Pereira, Davide Carneiro

  DOI https://doi.org/10.3846/bm.2022.790

  Page 1-10
  

  2022-02-09

• Study on the eligibility of venture capital funds in the United States market

  Ieva Pakšytė, Daiva Jurevičienė

  DOI https://doi.org/10.3846/bm.2022.778

  Page 1-9
  

  2022-02-09