Search Results

• Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2025.1429

  Page 1-9
  

  2025-03-02

• Key performance indicators as a basic element for a marketing efficiency measurement

  Lucie Sychrová, Iveta Šimberová

  DOI https://doi.org/10.3846/bm.2012.064

  Page 1-6
  

  2012-01-01

• Big data driven e-commerce marketing

  Arnoldina Pabedinskaitė, Vida Davidavičienė, Paulius Milišauskas

  DOI https://doi.org/10.3846/bm.2014.079

  Page 1-10
  

  2014-01-01

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Sales branches performance evaluation: a multiple attribute decision making approach

  Mohammad Hasan Aghdaie, Sarfaraz Hashemkhani Zolfani, Edmundas Kazimieras Zavadskas

  DOI https://doi.org/10.3846/bm.2014.001

  Page 1-7
  

  2014-01-01