Search Results

• A review on marketing activities effectiveness evaluation metrics

  Ilona Skačkauskienė, Julija Nekrošienė, Marek Szarucki

  DOI https://doi.org/10.3846/bm.2023.1037

  Page 1-14
  

  2023-03-03

• Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis

  Ilona Skačkauskienė, Julija Nekrošienė

  DOI https://doi.org/10.3846/bm.2022.836

  Page 1-7
  

  2022-02-09

• Key performance indicators as a basic element for a marketing efficiency measurement

  Lucie Sychrová, Iveta Šimberová

  DOI https://doi.org/10.3846/bm.2012.064

  Page 1-6
  

  2012-01-01

• Sales branches performance evaluation: a multiple attribute decision making approach

  Mohammad Hasan Aghdaie, Sarfaraz Hashemkhani Zolfani, Edmundas Kazimieras Zavadskas

  DOI https://doi.org/10.3846/bm.2014.001

  Page 1-7
  

  2014-01-01

• Digital Maturity: an overview applied to the manufacturing industry in the region of Tāmega e Sousa, Portugal

  Nelson Duarte, Carla Pereira, Davide Carneiro

  DOI https://doi.org/10.3846/bm.2022.790

  Page 1-10
  

  2022-02-09

• Study on the eligibility of venture capital funds in the United States market

  Ieva Pakšytė, Daiva Jurevičienė

  DOI https://doi.org/10.3846/bm.2022.778

  Page 1-9
  

  2022-02-09

• The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public

  Martina Jelinkova, Hana Lostakova, Katerina Machackova

  DOI https://doi.org/10.3846/bm.2020.518

  Page 1-9
  

  2020-04-01

• Assessment of sustainability aspects in a company

  Jan Vavra, Marie Bednarikova, Zuzana Ehlova

  DOI https://doi.org/10.3846/bm.2012.100

  Page 1-8
  

  2012-01-01

• New concept of tourism product: matching supply aspects

  Gražina Jatuliavičienė, Aida Mačerinskienė

  DOI https://doi.org/10.3846/bm.2012.049

  Page 1-7
  

  2012-01-01