Search Results

• A review on marketing activities effectiveness evaluation metrics

  Ilona Skačkauskienė, Julija Nekrošienė, Marek Szarucki

  DOI https://doi.org/10.3846/bm.2023.1037

  Page 1-14
  

  2023-03-03

• Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis

  Ilona Skačkauskienė, Julija Nekrošienė

  DOI https://doi.org/10.3846/bm.2022.836

  Page 1-7
  

  2022-02-09

• Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2025.1429

  Page 1-9
  

  2025-03-02

• The influence of IoT data input on B2B marketing effectiveness under the prism of internal teams’ contribution towards loyalty and satisfaction

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2023.978

  Page 1-7
  

  2023-03-03

• Determining the effectiveness of enterprise marketing based on the 4p`s model

  Romualdas Ginevičius, Valentinas Podvezko, Adomas Ginevičius

  DOI https://doi.org/10.3846/bm.2012.048

  Page 1-7
  

  2012-01-01

• Effectiveness factors of online advertising

  Vida Davidavičienė

  DOI https://doi.org/10.3846/bm.2012.106

  Page 1-9
  

  2012-01-01

• Key performance indicators as a basic element for a marketing efficiency measurement

  Lucie Sychrová, Iveta Šimberová

  DOI https://doi.org/10.3846/bm.2012.064

  Page 1-6
  

  2012-01-01

• The analysis of masculinity in advertising: a qualitative study based on consumer engagement in digital environment

  Toms Kreicbergs, Deniss Ščeulovs

  DOI https://doi.org/10.3846/bm.2022.786

  Page 1-9
  

  2022-02-09