Search Results

• A review on marketing activities effectiveness evaluation metrics

  Ilona Skačkauskienė, Julija Nekrošienė, Marek Szarucki

  DOI https://doi.org/10.3846/bm.2023.1037

  Page 1-14
  

  2023-03-03

• Marketing theory: experience marketing and experiential marketing

  Siiri Same, Jorma Larimo

  DOI https://doi.org/10.3846/bm.2012.063

  Page 1-8
  

  2012-01-01

• Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis

  Ilona Skačkauskienė, Julija Nekrošienė

  DOI https://doi.org/10.3846/bm.2022.836

  Page 1-7
  

  2022-02-09

• Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2025.1429

  Page 1-9
  

  2025-03-02

• Search peculiarities of educational content in context of remote work

  Sigitas Davidavičius, Tadas Limba

  DOI https://doi.org/10.3846/bm.2022.888

  Page 1-5
  

  2022-02-09

• The concept of marketing efforts consolidation at the global car market

  Oleksandr Savych, Tetiana Shkoda

  DOI https://doi.org/10.3846/bm.2020.542

  Page 1-10
  

  2020-04-01

• Place marketing attraction factors

  Anna Abeltina

  DOI https://doi.org/10.3846/bm.2014.045

  Page 1-8
  

  2014-01-01

• New theoretical concepts of marketing communications in the context of globalization processes

  Ksenija Dmitrijeva, Anda Batraga

  DOI https://doi.org/10.3846/bm.2012.045

  Page 1-8
  

  2012-01-01

• Green marketing and e-commerce management features during COVID-19

  Margarita Išoraitė , Nikolaj Ambrusevič

  DOI https://doi.org/10.3846/bm.2023.1016

  Page 1-6
  

  2023-03-03

• Contemporary marketing personalization through clustering approach

  Jevgēnija Glazunova , Deniss Ščeulovs

  DOI https://doi.org/10.3846/bm.2024.1221

  Page 1-8
  

  2024-03-18

• Study of the impact of sensory marketing on consumer behavior

  Margarita Išoraitė , Daiva Aktas

  DOI https://doi.org/10.3846/bm.2024.1172

  Page 1-9
  

  2024-03-18

• Marketing in high-technology firms

  David Pollard, Iveta Šimberová

  DOI https://doi.org/10.3846/bm.2012.061

  Page 1-7
  

  2012-01-01

• Impact of COVID-19 pandemic upon jewelry and gems business: marketing mixed perspective

  Sujinda Chemsripong

  DOI https://doi.org/10.3846/bm.2022.895

  Page 1-9
  

  2022-02-09

• Big data driven e-commerce marketing

  Arnoldina Pabedinskaitė, Vida Davidavičienė, Paulius Milišauskas

  DOI https://doi.org/10.3846/bm.2014.079

  Page 1-10
  

  2014-01-01

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Marketing as core instrument to implement sustainability strategy for a business world. The case of fast moving consumer goods

  Aleksandras Vytautas Rutkauskas, Indrė Lapinskaitė

  DOI https://doi.org/10.3846/bm.2012.023

  Page 1-11
  

  2012-01-01

• Determining the effectiveness of enterprise marketing based on the 4p`s model

  Romualdas Ginevičius, Valentinas Podvezko, Adomas Ginevičius

  DOI https://doi.org/10.3846/bm.2012.048

  Page 1-7
  

  2012-01-01

• Industry 4.0 technologies enablement in marketing activities of SMEs to fulfill customers’ needs for personalization: a systematic review

  Evelina Blažinauskytė , Vytautas Dikčius

  DOI https://doi.org/10.3846/bm.2023.1047

  Page 1-9
  

  2023-03-03

• The influence of IoT data input on B2B marketing effectiveness under the prism of internal teams’ contribution towards loyalty and satisfaction

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2023.978

  Page 1-7
  

  2023-03-03

• The identification of the target e-space for the company’s advertising

  Arnoldina Pabedinskaitė, Sigitas Davidavičius

  DOI https://doi.org/10.3846/bm.2012.114

  Page 1-8
  

  2012-01-01

• Relationship marketing on the internet: building a long-term relationship with customers

  Elina Radionova-Girsa

  DOI https://doi.org/10.3846/bm.2018.35

  Page 1-6
  

  2018-01-01

• Visual identities of Polish towns and cities. What they communicate and represent in practiced logos

  Anna Adamus-Matuszyńska, Piotr Dzik

  DOI https://doi.org/10.3846/bm.2020.590

  Page 1-11
  

  2020-04-01

• Key performance indicators as a basic element for a marketing efficiency measurement

  Lucie Sychrová, Iveta Šimberová

  DOI https://doi.org/10.3846/bm.2012.064

  Page 1-6
  

  2012-01-01

• The economical and social impact of Széchenyi István university (Győr, Hungary) on regional development

  Bálint Filep, László Tamándl, Szabolcs Rámháp, Zsolt Kovács

  DOI https://doi.org/10.3846/bm.2012.073

  Page 1-10
  

  2012-01-01

• Transition towards innovative energy transport: the role of communication and marketing in public transport – the case of Vilnius

  Margarita Išoraitė

  DOI https://doi.org/10.3846/bm.2025.1508

  Page 1-7
  

  2025-03-02