Search Results

• Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2025.1429

  Page 1-9
  

  2025-03-02

• Relationship marketing on the internet: building a long-term relationship with customers

  Elina Radionova-Girsa

  DOI https://doi.org/10.3846/bm.2018.35

  Page 1-6
  

  2018-01-01

• The identification of the target e-space for the company’s advertising

  Arnoldina Pabedinskaitė, Sigitas Davidavičius

  DOI https://doi.org/10.3846/bm.2012.114

  Page 1-8
  

  2012-01-01

• The influence of IoT data input on B2B marketing effectiveness under the prism of internal teams’ contribution towards loyalty and satisfaction

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2023.978

  Page 1-7
  

  2023-03-03

• Preference of forms of customer loyalty programs by clients of internet pharmacies

  Hana Lostakova, Marketa Curdova

  DOI https://doi.org/10.3846/bm.2012.110

  Page 1-8
  

  2012-01-01

• Effectiveness factors of online advertising

  Vida Davidavičienė

  DOI https://doi.org/10.3846/bm.2012.106

  Page 1-9
  

  2012-01-01

• The impact of incentives and IoT integration on young consumers’ adoption of pay-per-wash services: a behavioral analysis

  Dmitrii Nikolaev , Mikhail Serebriannikov , Stephanie Aduku, Luis Antonio Angeles Perez, Emre Ar, Seth-Junior Sekyere Baako, Norman Lachner, Jana Elisabeth Marie Pfeiffer

  DOI https://doi.org/10.3846/bm.2024.1254

  Page 1-12
  

  2024-03-18