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Marketing effectiveness evaluation possibilities and challenges for business: a bibliometric analysis

Ilona Skačkauskienė, Julija Nekrošienė
DOI https://doi.org/10.3846/bm.2022.836
Page 1-7

2022-02-09
A review on marketing activities effectiveness evaluation metrics

Ilona Skačkauskienė, Julija Nekrošienė, Marek Szarucki
DOI https://doi.org/10.3846/bm.2023.1037
Page 1-14

2023-03-03
Effectiveness of risk capital (own funds) in the Polish banking sector in the years of 2002–2016

Aleksandra Nocoń, Irena Pyka
DOI https://doi.org/10.3846/bm.2018.02
Page 1-11

2018-01-01
Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness

Dmitrii Nikolaev
DOI https://doi.org/10.3846/bm.2025.1429
Page 1-9

2025-03-02
Effectiveness factors of online advertising

Vida Davidavičienė
DOI https://doi.org/10.3846/bm.2012.106
Page 1-9

2012-01-01
The influence of IoT data input on B2B marketing effectiveness under the prism of internal teams’ contribution towards loyalty and satisfaction

Dmitrii Nikolaev
DOI https://doi.org/10.3846/bm.2023.978
Page 1-7

2023-03-03
Analysis and comparison of the effectiveness of renewable energy forecasting in European Union countries

Agata Surowka, Irena Danilevičienė
DOI https://doi.org/10.3846/bm.2025.1506
Page 1-16

2025-03-02
Memetic transfer of attributes of the image as an element of content management of tourist SNS

Krzysztof Stepaniuk
DOI https://doi.org/10.3846/bm.2016.70
Page 1-8

2016-01-01
Determining the effectiveness of enterprise marketing based on the 4p`s model

Romualdas Ginevičius, Valentinas Podvezko, Adomas Ginevičius
DOI https://doi.org/10.3846/bm.2012.048
Page 1-7

2012-01-01
Performance measurement system to evaluate the efficiency of e-business

Narimantas Kazimieras Paliulis, Laura Uturytė – Vrubliauskienė
DOI https://doi.org/10.3846/bm.2012.115
Page 1-9

2012-01-01
Social responsibility of solvency II - the main condition for sustainable developement of insurance market

Valentina Peleckienė, Kęstutis Peleckis
DOI https://doi.org/10.3846/bm.2012.151
Page 1-6

2012-01-01
Key performance indicators as a basic element for a marketing efficiency measurement

Lucie Sychrová, Iveta Šimberová
DOI https://doi.org/10.3846/bm.2012.064
Page 1-6

2012-01-01
Efficient enterprise management by business processes automation

Monika Łobaziewicz
DOI https://doi.org/10.3846/bm.2014.076
Page 1-7

2014-01-01
Factors for assessment of women empowerment: theoretical approach

Jurgita Raudeliūnienė, Ignas Dzemyda, Jeniboy Kimpah
DOI https://doi.org/10.3846/bm.2014.044
Page 1-10

2014-01-01
Innovation policy in the context of nowadays globalisation

Irena Vaivode, Vitalijs Jurenoks
DOI https://doi.org/10.3846/bm.2014.056
Page 1-9

2014-01-01
Socially responsible and sustainable employment policy trends

Anicetas Ignotas
DOI https://doi.org/10.3846/bm.2014.099
Page 1-10

2014-01-01
Quantitative evaluation technique of SME’s competitive advantage on the basis of SAW method

Izolda Joksiene, Algis Zvirblis
DOI https://doi.org/10.3846/bm.2016.68
Page 1-9

2016-01-01
Application of project management methods and tools with respect to the project life cycle and the project type

Jana Kostalova, Libena Tetrevova
DOI https://doi.org/10.3846/bm.2016.03
Page 1-8

2016-01-01
Research on applying radio frequency identification technology at Lithuanian companies

Ieva Meidutė, Vida Davidavičienė, Jurgita Raudeliūnienė
DOI https://doi.org/10.3846/bm.2012.127
Page 1-8

2012-01-01
Corporate social reporting as a business improvement tool

Anna Bagieńska
DOI https://doi.org/10.3846/bm.2018.21
Page 1-9

2018-01-01
Evaluation of the mathematical modelling methods available in the market

Vaidas Gaidelys, Emilija Naudžiūnaitė
DOI https://doi.org/10.3846/bm.2022.725
Page 1-17

2022-02-09
The analysis of masculinity in advertising: a qualitative study based on consumer engagement in digital environment

Toms Kreicbergs, Deniss Ščeulovs
DOI https://doi.org/10.3846/bm.2022.786
Page 1-9

2022-02-09
Efficiency of anti-money laundering: the case of Northern European countries

Gintas Truskauskas, Kamilė Taujanskaitė
DOI https://doi.org/10.3846/bm.2022.811
Page 1-11

2022-02-09
Assessment of e-trade in global environment

Žaneta Karazijienė, Miglė Eleonora Černikovaitė
DOI https://doi.org/10.3846/bm.2022.914
Page 1-9

2022-02-09
Non-fungible tokens (NFT) market: investigation and prospects

Marija Iljinaitė , Nijolė Maknickienė
DOI https://doi.org/10.3846/bm.2024.1232
Page 1-8

2024-03-18

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