Search Results

• Impact of IOT on B2B digital marketing: investigating the mediating role of operational effectiveness

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2025.1429

  Page 1-9
  

  2025-03-02

• Search peculiarities of educational content in context of remote work

  Sigitas Davidavičius, Tadas Limba

  DOI https://doi.org/10.3846/bm.2022.888

  Page 1-5
  

  2022-02-09

• Big data driven e-commerce marketing

  Arnoldina Pabedinskaitė, Vida Davidavičienė, Paulius Milišauskas

  DOI https://doi.org/10.3846/bm.2014.079

  Page 1-10
  

  2014-01-01

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• The influence of IoT data input on B2B marketing effectiveness under the prism of internal teams’ contribution towards loyalty and satisfaction

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2023.978

  Page 1-7
  

  2023-03-03

• Digital Maturity: an overview applied to the manufacturing industry in the region of Tāmega e Sousa, Portugal

  Nelson Duarte, Carla Pereira, Davide Carneiro

  DOI https://doi.org/10.3846/bm.2022.790

  Page 1-10
  

  2022-02-09

• The analysis of masculinity in advertising: a qualitative study based on consumer engagement in digital environment

  Toms Kreicbergs, Deniss Ščeulovs

  DOI https://doi.org/10.3846/bm.2022.786

  Page 1-9
  

  2022-02-09