Search Results

• Assessment of sellers’ manipulative behavior by customers and sellers in the context of generations X, Y and Z

  Róbert Štefko, Miroslav Frankovský, Jana Kovaľová, Zuzana Birknerová, Lucia Zbihlejová

  DOI https://doi.org/10.3846/bm.2020.530

  Page 1-8
  

  2020-04-01

• The influence of customer perceived ethicality on customer loyalty and trust

  Indrė Radavicienė, Ignas Dzemyda

  DOI https://doi.org/10.3846/bm.2014.020

  Page 1-10
  

  2014-01-01

• Relationship with customers: empirical research on networking in pharmacies business

  Zuzana Pecinova, Zuzana Ehlova

  DOI https://doi.org/10.3846/bm.2012.057

  Page 1-10
  

  2012-01-01

• Relationship marketing on the internet: building a long-term relationship with customers

  Elina Radionova-Girsa

  DOI https://doi.org/10.3846/bm.2018.35

  Page 1-6
  

  2018-01-01

• Tools for creating positive reputation with customers for chemical industrial enterprises

  Martina Jelinkova, Hana Lostakova, Eva Pakostova

  DOI https://doi.org/10.3846/bm.2018.47

  Page 1-9
  

  2018-01-01

• Key performance indicators as a basic element for a marketing efficiency measurement

  Lucie Sychrová, Iveta Šimberová

  DOI https://doi.org/10.3846/bm.2012.064

  Page 1-6
  

  2012-01-01

• Corporate social responsibility and the ethics in advertising

  Katarzyna Bachnik

  DOI https://doi.org/10.3846/bm.2012.078

  Page 1-7
  

  2012-01-01

• Strengthening relationships in the value network through coordination activities of pre-production stages

  Lenka Branska

  DOI https://doi.org/10.3846/bm.2012.123

  Page 1-9
  

  2012-01-01

• Framework for evaluating the relationship between the omnichannel online sales approach and performance outcome in the case of niche products

  Viktorija Urbaitytė, Aurelija Ulbinaitė

  DOI https://doi.org/10.3846/bm.2020.563

  Page 1-14
  

  2020-04-01

• The application of QFD and Kano model for the improvement of product document management

  Kristine Broka , Galina Robertsone

  DOI https://doi.org/10.3846/bm.2024.1197

  Page 1-9
  

  2024-03-18

• Contemporary marketing personalization through clustering approach

  Jevgēnija Glazunova , Deniss Ščeulovs

  DOI https://doi.org/10.3846/bm.2024.1221

  Page 1-8
  

  2024-03-18

• Investigation of social opinion on green lifestyle, eco-friendly buildings and saving of resources. Empirical research

  Vladimirs Šatrevičs, Diāna Bajāre, Irina Voronova

  DOI https://doi.org/10.3846/bm.2022.735

  Page 1-11
  

  2022-02-09

• Customer service quality in B2B market from the buyer’s perspective

  Vladimira Vlckova, Lucie Podskubkova

  DOI https://doi.org/10.3846/bm.2018.40

  Page 1-9
  

  2018-01-01

• Preference of forms of customer loyalty programs by clients of internet pharmacies

  Hana Lostakova, Marketa Curdova

  DOI https://doi.org/10.3846/bm.2012.110

  Page 1-8
  

  2012-01-01

• Methods of service quality assessment – preliminary results of survey for enterprises

  Manuela Ingaldi

  DOI https://doi.org/10.3846/bm.2018.46

  Page 1-9
  

  2018-01-01

• Collaboration in smart services – the right way to go?

  Lucie Kanovska

  DOI https://doi.org/10.3846/bm.2018.38

  Page 1-10
  

  2018-01-01

• How loyal are online store customers: a meta analysis of e-loyalty

  Vytautas Dikčius, Karina Adomavičiūtė, Sigita Kiršė, Ignas Zimaitis

  DOI https://doi.org/10.3846/bm.2022.712

  Page 1-8
  

  2022-02-09

• The influence of IoT data input on B2B marketing effectiveness under the prism of internal teams’ contribution towards loyalty and satisfaction

  Dmitrii Nikolaev

  DOI https://doi.org/10.3846/bm.2023.978

  Page 1-7
  

  2023-03-03

• Assessment of impact of format of retail internationalization on consumer attitude

  Elzė Rudienė, Mangirdas Morkūnas, Viktorija Skvarciany

  DOI https://doi.org/10.3846/bm.2018.08

  Page 1-9
  

  2018-01-01

• Legal decision support system application possibility in corporate governance

  Rūta Mikštienė, Violeta Keršulienė

  DOI https://doi.org/10.3846/bm.2016.39

  Page 1-8
  

  2016-01-01

• The barriers and motives of SMEs internationalization: the insights into the theory development

  Renata Krikštulytė, Renata Korsakienė

  DOI https://doi.org/10.3846/bm.2016.67

  Page 1-9
  

  2016-01-01

• The importance of building positive reputation of chemical industry companies for development of reationships within supply chains

  Martina Jelinkova, Hana Lostakova

  DOI https://doi.org/10.3846/bm.2016.19

  Page 1-10
  

  2016-01-01

• Planning actions of new service technology creating

  Rolandas Drejeris, Živilė Tunčikienė

  DOI https://doi.org/10.3846/bm.2014.058

  Page 1-8
  

  2014-01-01

• Big data driven e-commerce marketing

  Arnoldina Pabedinskaitė, Vida Davidavičienė, Paulius Milišauskas

  DOI https://doi.org/10.3846/bm.2014.079

  Page 1-10
  

  2014-01-01

• Railway transport in the conditions of globalisation

  Gintaras Sinkevičius, Stasys Dailydka

  DOI https://doi.org/10.3846/bm.2014.053

  Page 1-10
  

  2014-01-01