Search Results

• Influence of AI-generated avatars on consumer trust in the brand

  Jolanta Nalivaikė , Gabrielė Miliukaitė

  DOI https://doi.org/10.3846/bm.2024.1191

  Page 1-10
  

  2024-03-18

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Enhancing green sustainable growth through green innovation: the moderating role of perceived marketplace influence

  Cong Duc Tran, Thi Van Trang Tran, Trieu Vy Lam, Thi Thu Hang Tran

  DOI https://doi.org/10.3846/bm.2025.1492

  Page 1-10
  

  2025-03-02

• Consumer awareness and the ethical footprint of fast fashion with a focus on Shein

  Inês Miguel Azevedo , Ticiana Alves, Ana Pinto Borges , Bruno Vieira , Elvira Vieira , Susana Mesquita

  DOI https://doi.org/10.3846/bm.2024.1318

  Page 1-8
  

  2024-03-18

• Assessment of e-trade in global environment

  Žaneta Karazijienė, Miglė Eleonora Černikovaitė

  DOI https://doi.org/10.3846/bm.2022.914

  Page 1-9
  

  2022-02-09