Search Results

• The consumer loyalty formation process and its particularities in the retail sector

  Iveta Liniņa, Rosita Zvirgzdiņa

  DOI https://doi.org/10.3846/bm.2016.22

  Page 1-8
  

  2016-01-01

• Influence of AI-generated avatars on consumer trust in the brand

  Jolanta Nalivaikė , Gabrielė Miliukaitė

  DOI https://doi.org/10.3846/bm.2024.1191

  Page 1-10
  

  2024-03-18

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Effectiveness factors of online advertising

  Vida Davidavičienė

  DOI https://doi.org/10.3846/bm.2012.106

  Page 1-9
  

  2012-01-01