Search Results

• The protection of violated consumer rights in the context of realizing good governance principles under European Union law

  Raimundas Kalesnykas , Ramūnas Jucevičius

  DOI https://doi.org/10.3846/bm.2024.1281

  Page 1-11
  

  2024-03-18

• Ensuring consumer satisfaction with chatbots in the Baltic States

  Iveta Linina, Rosita Zvirgzdina, Velga Vevere

  DOI https://doi.org/10.3846/bm.2022.733

  Page 1-6
  

  2022-02-09

• The analysis of masculinity in advertising: a qualitative study based on consumer engagement in digital environment

  Toms Kreicbergs, Deniss Ščeulovs

  DOI https://doi.org/10.3846/bm.2022.786

  Page 1-9
  

  2022-02-09

• Influence of AI-generated avatars on consumer trust in the brand

  Jolanta Nalivaikė , Gabrielė Miliukaitė

  DOI https://doi.org/10.3846/bm.2024.1191

  Page 1-10
  

  2024-03-18

• The consumer loyalty formation process and its particularities in the retail sector

  Iveta Liniņa, Rosita Zvirgzdiņa

  DOI https://doi.org/10.3846/bm.2016.22

  Page 1-8
  

  2016-01-01

• Enhancing green sustainable growth through green innovation: the moderating role of perceived marketplace influence

  Cong Duc Tran, Thi Van Trang Tran, Trieu Vy Lam, Thi Thu Hang Tran

  DOI https://doi.org/10.3846/bm.2025.1492

  Page 1-10
  

  2025-03-02

• Consumer awareness and the ethical footprint of fast fashion with a focus on Shein

  Inês Miguel Azevedo , Ticiana Alves, Ana Pinto Borges , Bruno Vieira , Elvira Vieira , Susana Mesquita

  DOI https://doi.org/10.3846/bm.2024.1318

  Page 1-8
  

  2024-03-18

• Study of the impact of sensory marketing on consumer behavior

  Margarita Išoraitė , Daiva Aktas

  DOI https://doi.org/10.3846/bm.2024.1172

  Page 1-9
  

  2024-03-18

• The use regression and correlation analysis in generational stratification and consumer behaviour

  Eva Nahalková Tesárová , Anna Križanová

  DOI https://doi.org/10.3846/bm.2023.949

  Page 1-7
  

  2023-03-03

• Assessment of impact of format of retail internationalization on consumer attitude

  Elzė Rudienė, Mangirdas Morkūnas, Viktorija Skvarciany

  DOI https://doi.org/10.3846/bm.2018.08

  Page 1-9
  

  2018-01-01

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Effect of fruit origin on consumers’ conscious and unconscious assessment of quality and purchase intention

  Amparo Baviera-Puig , Tomás Baviera , Carmen Escribá-Pérez , Juan Buitrago-Vera

  DOI https://doi.org/10.3846/bm.2023.1051

  Page 1-7
  

  2023-03-03

• Consumers’ perceptions of corporate social responsibility: scale development, validation, and reliability testing

  Oļegs Ņikadimovs

  DOI https://doi.org/10.3846/bm.2025.1468

  Page 1-9
  

  2025-03-02

• Harmonized index of consumer prices impact on real estate market in Baltic countries

  Laima Okunevičiūtė Neverauskienė , Dominykas Linkevičius, Daina Kleponė

  DOI https://doi.org/10.3846/bm.2024.1331

  Page 1-6
  

  2024-03-18

• Effectiveness factors of online advertising

  Vida Davidavičienė

  DOI https://doi.org/10.3846/bm.2012.106

  Page 1-9
  

  2012-01-01

• Corporate social responsibility and consumer ethics from the perspective of young consumers in Croatia

  Blazenka Knezevic

  DOI https://doi.org/10.3846/bm.2016.63

  2016-01-01

• Analyzing consumer behavior and interventions to reduce fashion waste based on the comprehensive action determine model

  Tsai Chi Kuo, Alda Bella Oseasky, Shu-Yuan Pan, Ching-Hsun Chang

  DOI https://doi.org/10.3846/bm.2025.1439

  Page 1-9
  

  2025-03-02

• Resilience of consumer prices level to international trade shocks in European Union

  Daiva Burkšaitienė, Vytautas Snieška

  DOI https://doi.org/10.3846/bm.2023.1066

  Page 1-7
  

  2023-03-03

• Consumers preferred car drive based on their income and professional occupation with reflection to electric vehicles

  Michal Jankovič , Henrich Juhás

  DOI https://doi.org/10.3846/bm.2023.1023

  Page 1-7
  

  2023-03-03

• Introducing a model to understand green consumer’s purchase behavior

  Hossein Bodaghi Khajeh Noubar, Sam Rahimzadeh Holagh, Arezoo Sadri

  DOI https://doi.org/10.3846/bm.2022.748

  Page 1-10
  

  2022-02-09

• Forecasting consumer price index (CPI) using time series models and multi regression models (Albania case study)

  Eralda Gjika (Dhamo), Llukan Puka, Oriana Zaçaj

  DOI https://doi.org/10.3846/bm.2018.51

  Page 1-7
  

  2018-01-01

• Multi-layered model of e-logistic

  Mohamad Al Majzoub, Vida Davidavičienė

  DOI https://doi.org/10.3846/bm.2018.14

  Page 1-11
  

  2018-01-01

• The possibilities of applying Kansei engineering and eye-tracking to enhance the user experience of the website

  David Misko, Lucia Zbihlejova, Maria Tomasova

  DOI https://doi.org/10.3846/bm.2025.1478

  Page 1-8
  

  2025-03-02

• Marketing as core instrument to implement sustainability strategy for a business world. The case of fast moving consumer goods

  Aleksandras Vytautas Rutkauskas, Indrė Lapinskaitė

  DOI https://doi.org/10.3846/bm.2012.023

  Page 1-11
  

  2012-01-01

• Impact of environmental awareness and organic consumption on consumer subjective well-being

  Vilma Tamulienė , Lina Pilelienė

  DOI https://doi.org/10.3846/bm.2023.980

  Page 1-8
  

  2023-03-03