Search Results

• Brand risk scenarios development: theoretical insights

  Vestina Vainauskienė, Rimgailė Vaitkienė

  DOI https://doi.org/10.3846/bm.2012.072

  Page 1-8
  

  2012-01-01

• Influence of AI-generated avatars on consumer trust in the brand

  Jolanta Nalivaikė , Gabrielė Miliukaitė

  DOI https://doi.org/10.3846/bm.2024.1191

  Page 1-10
  

  2024-03-18

• Evaluation of brand competitiveness: regression analysis approach

  Mindaugas Butkus, Riccardo Masullo

  DOI https://doi.org/10.3846/bm.2016.40

  Page 1-9
  

  2016-01-01

• Enhancing green sustainable growth through green innovation: the moderating role of perceived marketplace influence

  Cong Duc Tran, Thi Van Trang Tran, Trieu Vy Lam, Thi Thu Hang Tran

  DOI https://doi.org/10.3846/bm.2025.1492

  Page 1-10
  

  2025-03-02

• Consumer awareness and the ethical footprint of fast fashion with a focus on Shein

  Inês Miguel Azevedo , Ticiana Alves, Ana Pinto Borges , Bruno Vieira , Elvira Vieira , Susana Mesquita

  DOI https://doi.org/10.3846/bm.2024.1318

  Page 1-8
  

  2024-03-18

• Effectiveness factors of online advertising

  Vida Davidavičienė

  DOI https://doi.org/10.3846/bm.2012.106

  Page 1-9
  

  2012-01-01

• Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications

  Dariušas Nikišovas, Jolanta Nalivaikė

  DOI https://doi.org/10.3846/bm.2025.1586

  Page 1-8
  

  2025-03-02

• Place branding atraction for internal stakeholders

  Luís Branco Barros , Teresa Barros

  DOI https://doi.org/10.3846/bm.2023.1081

  Page 1-9
  

  2023-03-03

• Consumers’ perceptions of corporate social responsibility: scale development, validation, and reliability testing

  Oļegs Ņikadimovs

  DOI https://doi.org/10.3846/bm.2025.1468

  Page 1-9
  

  2025-03-02

• Green marketing and e-commerce management features during COVID-19

  Margarita Išoraitė , Nikolaj Ambrusevič

  DOI https://doi.org/10.3846/bm.2023.1016

  Page 1-6
  

  2023-03-03

• Study of the impact of sensory marketing on consumer behavior

  Margarita Išoraitė , Daiva Aktas

  DOI https://doi.org/10.3846/bm.2024.1172

  Page 1-9
  

  2024-03-18

• Preference of forms of customer loyalty programs by clients of internet pharmacies

  Hana Lostakova, Marketa Curdova

  DOI https://doi.org/10.3846/bm.2012.110

  Page 1-8
  

  2012-01-01

• The analysis of masculinity in advertising: a qualitative study based on consumer engagement in digital environment

  Toms Kreicbergs, Deniss Ščeulovs

  DOI https://doi.org/10.3846/bm.2022.786

  Page 1-9
  

  2022-02-09

• On e-recruitment and four ways of using its methods

  Jacek Woźniak

  DOI https://doi.org/10.3846/bm.2014.084

  Page 1-9
  

  2014-01-01

• Future labour market demand in Vidzeme region, Latvia

  Sarmite Rozentale, Agita Livina, Sandra Brigsa, Aigars Andersons, Ieva Kreituze

  DOI https://doi.org/10.3846/bm.2016.18

  Page 1-10
  

  2016-01-01

• Visual identities of Polish towns and cities. What they communicate and represent in practiced logos

  Anna Adamus-Matuszyńska, Piotr Dzik

  DOI https://doi.org/10.3846/bm.2020.590

  Page 1-11
  

  2020-04-01

• Employer branding through social media: the case of largest polish companies

  Kalina Grzesiuk, Monika Wawer

  DOI https://doi.org/10.3846/bm.2018.42

  Page 1-10
  

  2018-01-01