Kreicbergs, Toms, and Deniss Ščeulovs. “The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Engagement in Digital Environment”. International Scientific Conference “Business and Management” 12 (February 9, 2022): 1–9. Accessed September 13, 2026. https://conferences.vilniustech.lt/index.php/BM/article/view/443.