Rutkauskas, Aleksandras Vytautas, and Indrė Lapinskaitė. “Marketing As Core Instrument to Implement Sustainability Strategy for a Business World. The Case of Fast Moving Consumer Goods”. International Scientific Conference “Business and Management” 7 (January 1, 2012): 1–11. Accessed September 13, 2026. https://conferences.vilniustech.lt/index.php/BM/article/view/922.